Why "Get Found. Get Chosen." Is the Whole Strategy
"Get found. Get chosen." is the Bottarini Marketing Group tagline, and it works as a full strategy because customers move through two steps. First they must find you. Then they must pick you over the other options. Many businesses fix only one step. A business that is easy to find but hard to trust loses calls. A business that looks great but cannot be found never gets the chance. A good plan handles both, as one system.
What "get found" means
Getting found means showing up when a customer is looking. That includes the Google Map Pack, organic search results, Local Services Ads, paid search and, more often now, answers from AI tools like ChatGPT and Google AI Overviews.
It also includes discovery. On Facebook and Instagram, people are not searching, but a good ad can still put you in front of them at the right moment.
The common thread is visibility. If no one sees you, nothing else matters.
What "get chosen" means
Being seen is only half the job. When a customer sees three businesses, they pick one. They look at your reviews, your website, your photos, your answers and how easy it is to call.
Choosing is about trust. A clear site, an honest rating and a simple next step all help. A confusing page or a slow phone experience pushes people to the next name on the list.
Why the two steps cannot be split
Treating them as separate jobs causes waste. Say you pay for traffic but send it to a weak page. The ads work, but the page does not, so the money disappears. Or say you build a lovely site that no one can find. The page is fine, but nobody visits.
The two steps feed each other. Good visibility sends people to your site. A good site turns those visits into calls. The calls and reviews that follow improve your visibility. That loop is why the agency plans services as one system rather than a list of separate products.
See why Bottarini Marketing Group built its tagline around two steps on the homepage for the short version of this idea.
How local SEO helps people find you
Local SEO is the base of the "found" step for most service businesses. It works on your Google Business Profile, Bottarini Marketing PPC your website and your local signals so that nearby customers can see you in the Map Pack and in organic results. A neutral overview of Burbank is a useful starting point.
Read how local SEO helps customers find you first to see the approach. Local SEO starts at $500 per month. Results take time, and no one can promise a ranking, but steady work builds a base that lasts.
How AEO helps AI answers name you
More customers now ask AI tools for recommendations. Those tools tend to name businesses whose facts are clear, consistent and easy to read. That is where AEO fits.
The page on how AEO helps AI answers name your business explains the work. It covers site structure, schema and business facts. AEO starts at $500 per month and is often paired with local SEO. Neither one can guarantee a mention, but both make you easier to understand.
Why your website decides the choice
Your site is where the choice usually happens. A visitor decides in seconds whether you look reliable. Speed, mobile layout, clear services and a visible call button all matter.
That is why your website decides whether a visitor calls. Website design at BMG starts at $1,000 and is built around your services, your service area and your contact options.
A site that matches your ads and search listings also feels consistent. People notice when the promise in an ad does not match the page.
Why reviews and proof tip the scale
When two businesses look similar, proof often decides. Reviews, clear photos and a visible track record help people feel safe. The agency's own reviews page shows a 5.0 rating, and it uses the same logic: show the record and let people judge.
For your business, that might mean asking happy customers for honest reviews and responding to every one. See why a visible 5.0 rating helps customers choose you for an example of how a public profile builds trust. Never fake or buy reviews. It breaks platform rules and hurts trust.
What paid ads add when you need speed
SEO takes months. If you need calls sooner, paid ads can help. Google Ads and Local Services Ads put you in front of people who are already searching. Meta ads help you reach people before they search.
The what paid ads add when you need calls sooner page explains the options. Meta ads management starts at $1,500 per month, with ad spend not included. Paid ads support both steps, since they help you get found and, with strong creative, help you get chosen.
How the owner-operated model keeps it connected
A connected strategy needs one person who sees the whole picture. At BMG, the person who plans your marketing is the person who runs it. Founder Jaden Bottarini oversees the work, so nothing gets lost between a planner and a team that never talked.
Learn how the owner-operated model keeps the plan connected on the about page. The Los Angeles agency also serves clients nationwide, and what the Los Angeles marketing agency page covers includes the local service areas.
What this means for a small budget
You do not need to fix everything at once. Many owners start with the weakest step. If customers find you but do not call, fix the site and the proof first. If customers never see you, start with local search or a small ad test.
The point is to know which step is holding you back, then spend where it counts. A short review of your site, profile and ads usually shows the gap quickly.
What to do next
Ask yourself two questions. Can customers find me when they look? And when they find me, do I give them a reason to pick me? If the answer to either is no, you know where to start.
You can book an intro call to ask how the plan fits you and get a straight read on both steps. Before you call, check what each step costs, starting at $500 per month so you know the range. Final pricing depends on scope and is shared before work begins.